Beyonce has been named the new face of H&M Summer 2013 collection. Beyonce will appear in TV and print ads that were shot in Nassau, Bahamas. The songstress who is set to begin her world tour in April, will also be featured on billboards as ‘Beyoncé as Mrs. Carter in H&M.’ #Won’t stop, can’t stop!
Ann-Sofie Johansson, Head of Design at H&M said Bey also had a hand in the design. “What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”
Of course, Beyonce’s excited about the partnership. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”
It may be Spring, but it sure feels like Bey Season to me!