BeyHive: Beyonce’s Unveils New Pepsi Pop Art Ad

Thursday, February 21, 2013 · No Comments

Beyonce took to Facebook Thursday  to unveil her new Pop Art Pepsi ad. The ad features several pictures of Beyonce in an Andy Warhol theme.The images are brightly colors and definitely attention-grabbing. Beyonce inked a deal with the soft drink brand back in  December, which made her the new global brand ambassador. The deal is reported to be worth $50 million. As a part of the campaign, Bey’s pretty mug will  be etched on Pepsi cans world wide.

PepsiCo’s chief designer, Mauro Porcini  told OK! Magazine , “Beyoncé and Pepsi truly achieved the ‘Pepsi Effect’ with this collaboration. It was a joy to discover Beyoncé’s current passion for Pop Art, and together make it come alive in a very contemporary way.”

Beyonce also said,” Pop Art inspires me to Live for NOW.”

The ads will appear in-store and on packages beginning mid-February.

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